Archive for the ‘Google Adsense’ Category

Best Ways to Place Adsense Ads – Part 1

February 7, 2007

Here are some tricks for placing Google Adsense ads on your site:

  • Place ad boxes sized 336×280 directly below or above articles. These ads receive most of the clicks if your site provides information in text form.
  • Remove any borders around the ads. This will blend in the ads with your contents and increase CTR.
  • Make ad background the same as your page background.
  • Make the link colours of ads same as your page link colours.
  • Place link units in the menu bar along with your other navigational links. You may also place a horizontal link unit under your top header.
  • You may rotate different ad colours and experiment. Works good for many sites.
  • Place a 120×600 skyscraper on the left side of your site, where the menu bar is usually located. However, try to do this for your inner pages, not for the main page. You want your visitors to stay on the site and not leave right away.
  • Do not clutter the pages with too many ads. This is very annoying.
  • Place a search box on the header and footer of your pages.
  • Place an image ad side by side with text ads of same size.
  • Avoid using 468×60 ad size. Most of the people simply ignore this size nowadays.
  • Use a floating table to wrap around text around your ads.
  • Ad channel information for each ad you place. Keep track of which placements are receiving more clicks.

I will post more Google adsense tips later on. Meanwhile, give these a try.